Working in the fireplace industry, I often wonder what it is that drives customers to purchase fires and fireplaces. It is quite clear, in many cases, that the reason is not for the provision of heat as modern day central heating systems combined with better home insulation provide more than adequate warmth.
However there is something that drives 2 million homeowners every year to buy or replace their fireplace.
Some do it for vanity, to be the first to get their hands on the newest design of a contemporary new piece and some do it for practical reasons however most people buy a fireplace because they enjoy the idea of creating a focal point in the room around which they can share experiences.
The Fireplace Industry.
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